I heard of this book, 'Tribes' by Seth Godin, years ago and I really wanted to read it. I have finally got around to reading this book. When this book was first published (2008) it was definitely describing a new movement of ideas in the world.
Two years later, the author describes the way people connect to each other and we are now living it. We're living exciting times. Communities sprout left and right. With the help of your own computer you can form your own tribe. By social media it has become easier to connect with like minded people.
I find it interesting to look at the way the world of business and marketing has changed in such a quick way. Never being the same. No longer status quo. People are looking for changes.
This is a good resume of how the world is changing. If you haven't stopped to notice then read this exciting book and watch the video!